What is “brand” and why build it?

The corporate brand is the essence of leadership that provides direction, differentiation, clarity of purpose, inspiration and energy within an organization. Your brand should reside within the hearts and minds of customers, clients and prospects; the sum total of their experiences and perceptions.

Your brand should

deliver a clear message.

confirm credibility.

connect emotionally.

secure brand loyalty.

How we can help.

Building and managing a strong brand requires resources and is an asset worth the investment. WMC helps define and build a memorable experience for everyone who connects to your company.

Corporate Identity and Brand Development

  • Branding strategy, audit and development
  • Logo concept and design
  • Stationery

Print Collateral

  • Internal/External communications, newsletters, handbooks, etc.
  • Corporate brochures
  • Direct mail campaigns
  • White papers/case studies
  • Annual and quarterly reports
  • Magazine and newspaper advertising
  • Point-of-purchase display
  • Tradeshow exhibit designs
  • Product spec sheets, sales kits
  • Catalogs, manuals, magazine publications
  • Outdoor/Environmental graphics


  • Website and landing pages
  • Corporate brochures
  • Technical and white papers
  • Advertising for web and print
  • Direct mail
  • Press releases
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